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the average podcast listener
70% of listening in on mobile phones
40% of podcast listeners walk whilst they listen
44% of people listen whilst they are driving or travelling
26% of weekly podcast listeners are from non-white backgrounds
1 in 3 people age 24-35 listen to podcasts weekly
92% of people listen alone and are focused on the content
The average listener age is 37
the podcast market
Podcasts have shown the most growth of any media in the past 12 months, helping them to become more mainstream. Studies also show that podcast advertising commands the highest levels of attention and trust across all media formats.
£46 million was spent on podcast advertising in the UK in 2021. Podcast advertising it the fastest growing form of digital advertising
65% of people pay attention to podcast adverts - over 25% more than both TV and radio - and 64% listen to the whole podcast episode.
There are currently over 21 million podcast listeners in the UK - an increase of over 5 million since 2020 alone.
41% of podcast listeners are listening to podcasts more than they were 12 months ago.
The UK spent 59,101 hours a week listening to podcasts in 2020 - up from just 3,238 in 2015.