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reaching active listeners
40% of podcast listeners walk whilst they listen
26% of weekly podcast listeners are from non-white backgrounds
44% of people listen whilst they are driving or travelling
1 in 3 people age 24-35 listen to podcasts weekly
92% of people listen alone and are focused on the content
The average listener age
the podcast market
Podcasts have shown the most growth of any media in the past 12 months. Studies also show that podcast advertising commands the highest levels of attention and trust across all media formats.
spent on podcast advertising in the UK in 2021. It is the fastest growing form of digital advertising
65% of people
pay attention to podcast adverts - TV and radio draws less than 40%...
There are currently over 21 million podcast listeners in the UK alone
41% of listeners
are listening to podcasts more than they were 12 months ago.
The UK spent 59,101 hours a week listening to podcasts in 2020 - up from just 3,238 in 2015.